June 27, 2008

• Do You Hate Being Marketed To?

  If you think massive product launches are a bunch of hype, hate long sales letters trying to sell you something, and just generally don't like someone trying to "sell you" on something - but are still trying to market your own stuff you should go and read this post:
  Dead Puppies For Sale
  It's a pretty good argument for why most people fail at selling their own products if they hate being marketed to. (…)

March 10, 2008

• How To Get Great Testimonials

  If you're struggling to get testimonials for your sales pages (or any other place you want to use them) go and read Brent Hodgson's 5 Tips For Getting Freakin' Awesome Testimonials. (…)

February 8, 2008

• The Dirty Little Secret To Writing A Great Headline

  How often do you find yourself reading the headlines on the tabloids when you're standing in line at the supermarket or your local 7-Eleven? (…)