June 24, 2008

• A Warning About Viral Optin Scripts

  Andy Beard wrote an interesting post about some of the risks associated with viral optin scripts that's well worth reading if you've ever considered using one of these tools:
  Opt-In Accelerator Warning - Security Risk - Read This First! (…)

June 13, 2008

• How To Improve The Chances Of Your Emails Being Read

  Are the people on your list actually opening and reading your emails?
  First, if you don't know the answer to that question, you're not tracking well enough. (…)

January 25, 2008

• Why Use Aweber's Blog Broadcast Instead Of RSS?

  I see more and more people using Aweber's blog broadcast service as well as or even instead of an RSS button on their blogs. (…)

September 7, 2007

• Don't Ignore Your Smaller Email Lists

  If you subscribe to the "money's in the list" theory, you probably collect names on a lot of different websites in various markets. (…)

July 25, 2007

• Avoiding Spam Complaints

  If you've done any email marketing at all, you've no doubt received "spam" complaints. Even if your list is double opt-in. (…)