If you think massive product launches are a bunch of hype, hate long sales letters trying to sell you something, and just generally don't like someone trying to "sell you" on something - but are still trying to market your own stuff you should go and read this post:

Dead Puppies For Sale

It's a pretty good argument for why most people fail at selling their own products if they hate being marketed to.

Personally, I love to get the big launch sequences, the 5 "one time" offers after the initial order click, the long sales letters. Heck, I even love to get junk mail and try to get myself on as many mailing lists as possible.

There's no better way to learn how to market than by watching how the masters do it. And it won't cost you a dime if you understand that what you learn by watching the marketing method is probably exactly what the product they're marketing to you is going to teach you how to do anyway!