The Content Snowball

If you've studied debt reduction at all, you've probably come across a method made popular by Dave Ramsey called the "Debt Snowball". The idea is you put all the extra money you can towards one single debt every month until it's paid off, then add that payment to the next debt. Once it's paid off, you continue on to the next one, until you're out of debt.

Because you're adding each payment to the minimum on the next debt in line, it grows like a snowball does - hence the name.

I use a similar system for creating content for my websites, which I'm going to call the Content Snowball.

One of the biggest hurdles for a lot of people I talk to is creating the content in the first place. They might find writing difficult, or they have trouble coming up with ideas for articles, or it might be trouble creating videos or audio messages.

The Content Snowball lets you multiply your efforts without having to spend a lot of time coming up with new ideas or having to write new articles.

Here's how it works…

1. Create your initial piece of content, most likely an article. This could be something you write from scratch, or it could be a PLR article (preferably rewritten).
2. Rewrite that article once or twice so you have a couple of unique versions of it.
3. Add the article to your autoresponder series or use it in your newsletter if you send one out.
4. Record yourself reading the article and use the audio file in a "podcast" on your site. Submit your podcast to the various directories.
5. Create a Powerpoint (or OpenOffice) slideshow with bullet points outlining the article. Use your audio recording as the soundtrack for it and create a video you can upload to Youtube and various other video sites.

Now you can use one of the unique versions of the article on your own website, submit a unique one to various article directories and post another version on sites like Squidoo or Hubpages.

You've got an audio version that you can use with podcast directories, a video version for the various video sites and an extra message in your autoresponder. All from one initial piece of content. After that one's created, you don't have to think up new ideas, you just have to do a little editing or reformatting into different media.

This can also save you money if you outsource your writing. Instead of paying for several articles, get one good one written and then repurpose it into all these other formats. You can even justify paying more for the initial article, since you're going to get so much more out of it, which means you'll probably have a better quality article as the root for everything else.