Wow, those are amazing photos! EEERIE! Very haunting to see the unfinished hotels in the desert. The analogy you made about the unused material on our hard drives was appropo. I am just getting started, but in my drive to get my web presence started and a monetized website up and running, I have amassed a huge amount of information written by internet marketeers. Who do I trust? I am enjoying John's writing here very much. Who do you trust, John?

Some of the people I trust are linked from the sidebar - Other Blog Worth Reading.

I keep tabs on most of the "big names" in the internet marketing arena. It's not necessarily a matter of trust so much as being able to look at the message objectively.

In my experience, most of the people that have been around for a while are trustworthy - they honestly believe in what they're saying and/or selling - but they can go over the top in their marketing message.

I look at everything with an eye to how it can help me reach my business goals. I know what I want to accomplish so if a new product comes out that relates to it, I'll evaluate it within my framework.

If a new product is getting hyped but has no real bearing on what I'm doing, I just pass it by.

And if something crappy ever slips past my radar, I don't hesitate to use the money-back guarantee. If there isn't one, I have to have had previous good experience with the person selling it before I'll part with my money.

But with all the things I've bought, I can count the number of refunds I've requested on one hand, with a couple of fingers left over