November 7, 2008
The Secret To Making Money On The Internet
Have you found it yet - the secret to making money on the internet?
There have certainly been enough big product launches lately in the "internet marketing" market, all promising the world.
- Continuity/Memberships
- Product Launches
- Search Engine Ranking Loopholes
- Lead Generation
- and on and on it goes…
I hate to tell you this, but every one of these "systems" is going to teach you essentially the same thing:
That's the big secret. Getting the right people to see your offer.
It doesn't matter what you're selling. Affiliate products, membership sites, your own infoproducts, even Adsense. The key to making money on the internet is to get your offer in front of people who want to see it.
Now, I realize that might be easier said than done. But the fact is, there is no real magic to it. You simply need to start somewhere and generate some traffic.
For a lot of people, that first step is article marketing. It's low-cost, relatively easy, and it continues to work, year after year (unlike many techniques).
Buying a whole bunch of big-ticket products that promise to make you rich (in spite of the fine-print, that's what most of them imply) isn't the answer. If you really feel the need to spend your money, just buy one and then focus on it absolutely until you see results.
The instant you buy a second one without fully following through on the first is when you cut your chances of success down by probably 90% or more.
Once you see some success on a small scale, you can start to roll some of your profits back into your internet business and scale things up. At some point, it might make sense to buy another big-ticket product and learn a new system to add to the first.
But always keep in mind that every one of these big launches boils down to the same "secret" - the same one that has been true of any business that sells something for all of history.
Expose the people who are interested in what you're selling to your offer.
Filed under Marketing by John
Comments on The Secret To Making Money On The Internet »
This is pretty much what I was thinking…as I get bombarded by info products daily.
Do you have a suggestion on what a good big-ticket product for a web newcomer might be?
c.c.
Honestly, I wouldn't spend a lot of money on any of these big launches, at least until you've determined exactly what you want to do and how you want to do it.
Most of these products are targeted for specific things, even if they make them sound as though they'll work for anyone.
Some are more specific to affiliate promotions, others are geared for selling your own stuff. Still others teach things like copywriting, persuasion and other techniques that you can use to improve your conversions.
If you know what you want to do, it's easier to look at them objectively to determine if they're really going to help you. If you want to focus on promoting affiliate products, for example, there's not a lot of point in learning how to set up membership sites.
The key is to understand how they will fit into your business model before you buy them. If you can't tell whether or not they will work for you from the sales pitch, chances are they aren't going to.
And it's also worth remembering that most of these products have roots in the direct marketing business. A lot of the strategies and techniques you learn about have been around in one form or another for over a century.
You can learn a lot of this stuff by spending $50-$100 on books at Amazon. You just need to put on your thinking cap and figure out how to translate that information to the internet.
Wow…thanks. Great advice.
John - I agree. Getting your offer in front of the right people is basically what everyone needs to do to profit on the Internet. Gary Halbert said if he could only have one thing to guarantee his success, he'd want a starving crowd.
Another big secret is simply to take action. Do something. Perpetual learning won't get you anywhere.