Do you ever wonder why all those visitors to your website don't buy your products, click on Adsense, sign up for your optin list or otherwise do what you want them to?

Maybe the problem is that you're expecting them to do what you want them to do, not what they want to do.

I know it's tough to spend hours writing your sales letter, tweaking your site layout for the best Adsense ads and all the other little things that go into building a site, but the fact of the matter is your visitors don't know it, or don't care if they do.

They just want to know one thing - what's in it for me?

John Carlton wrote a post about the psychology behind people who aggravate you recently and it's worth a read. You might just get a few insights into why people don't behave the way you think they should.