The video session at Affiliate Summit had a panel of several people, including Tim Carter from AskTheBuilder.com and Joel Comm of The Next Internet Millionaire and The Adsense Code fame.

There wasn't a lot of new information shared. The bottom line from all the people on the panel was that video should be treated as another form of content on your site, rather than a gimmick to get people there.

Instead of thinking of it as a "thing" think of it the same way you do the text content on your site. You don't think of it as "text" you think of it as the content of that text. Video should be treated the same way.

Instead of creating a "commercial" that you post to YouTube, Revver and all the other video sites, create valuable content that adds to the value of your site. You can still host it on all the sharing sites but it should be useful to your visitors.

What form the video will take depends on how it fits into the topic of your site. In the case of AskTheBuilder.com for example, how-to videos are ideal since the people visiting that site are usually looking for information on how to do a specific job around the house.

Other sites like WillItBlend.com use it as a form of entertainment that ultimately sells their product.

You should also take a look at Revver.com if you're not already using it for sharing your videos. The quality is higher than YouTube and they have a couple of new features that are going to be valuable.

Their new player lets you turn off the related video list that shows when your video is over, and replace it with other videos of your own.

This addresses one of the biggest complaints I have with YouTube and most of the other video sharing sites - that you will lose people who click through to other videos if you embed the video on your own site.

This way, you can show them more of your own videos if they choose to watch others, so you aren't sending them to an unknown video that could be either really poor quality or from one of your competitors.

Bottom line from the video session was that the panelists all feel video is growing fast and you probably have about 18-24 months to figure out how to work it into your site. After that, it's going to be something that people expect from a site rather than a cool but unnecessary feature.