It's Wednesday, and I'm going to make that my "book of the week" day. Each Wednesday, I'm going to post about a book (a "real" book that is, not an ebook) that has taught me something or helped me improve some aspect of my business.

Today's book is Web Analytics - An Hour A Day.

If you're not tracking your website stats, you're almost guaranteed to be leaving money on the table. But those stats go way beyond unique visitor counts and search keywords that sent people to your site.

If you want to know things like the value of every visitor who lands on your site, the ROI on each type of advertising you run, and the paths your visitors take once they get to your site, this book will show you how to do that.

It's not specific to a particular stats tracking system, although it does use Google Analytics for a lot of its examples. Everything is explained in terms that can apply to any stats tracker, however.

The author of the book, Avinash Kaushik, also has a blog called Occam's Razor where he shares a lot of good information about web analytics, so if you want to get a feel for the kind of stuff you'll learn from his book, take a look at his blog first.