Occam's Razor is a theory that basically states when faced with several choices, all things being equal, the simplest choice is usually the right one. In other words, rather than trying to overanalyze or overthink something, it's usually best to choose the simplest of the options you're faced with.

This is something that is highly applicable in the internet marketing business. There are so many products out there claiming to show you the "best" way to make money that it's easy to spend all your time reading, learning and analyzing what you want to do to make money. But never actually getting around to making any.

But in most cases the simplest things are the ones that will make you money. And 99.9% of the time, the simplest thing is to just do something. If you do something - even if it's not done right - you're infinitely closer to making money than if you just read, study and plan, but never implement.

If you've been around internet marketing for any length of time, you've no doubt heard of Marlon Sanders. He's one of the earliest "gurus" in this business, and has been doing it longer than most of the other big names you see these days. Most of those guys learned a lot of what they do from Marlon, in fact.

Marlon has just released a new product called the Ockham's Razor Income System, that claims to help you turn "ordinary" infoproducts into $150,000 cash cows.

Note: If you're wondering about the spelling of "Ockham" you're not alone. I thought he'd messed it up too since I've always seen it spelled "Occam". I was going to send him a smart-ass email, pointing out how all his marketing materials, his URL, the PDF and everything had this big glaring mistake. Until I looked it up on Wikipedia and saw that the original spelling is in fact Ockham. I guess Marlon did his homework after all…

I don't buy a lot of ebooks these days, but I was in the mood to read something new last night and this one came close enough to my "impulse buy" threshold of $50 (it was $55) to make me pick it up.

I've read enough direct marketing books and ebooks that there tends to be a lot of repetitive stuff in them for me, but I usually pick up a few nuggets that make them worthwhile.

I was pleasantly surprised by this Ockham's Razor Income System. The first thing was that it was almost 300 pages. Enough that I debated on whether to print it out, something I normally do to make it easier to read comfortably.

I've bought a few of Marlon's products and expected there to be a lot of meat in there. He's not one to waste time with a bunch of fluff that just serves as filler content.

And he didn't disappoint - I had already picked up several good ideas by the time I'd read through the first 25-30 pages. That's not to say they were groundbreaking things I'd never heard before, just that the ideas were put together in a way that made a light go on for me about a couple of things.

One of those things was the idea of self-liquidating leads. Marlon doesn't call it that - he calls it "How to erase the cost of advertising so you can promote heavily" - but it's the same thing.

The basic idea is to offer something to subscribers immediately following an optin, in an effort to make some money from them to pay for the cost of getting them to your site in the first place.

I've heard this idea many times before, but something about the way Marlon approached it just clicked for me.

I've only had the product for a day, so I certainly can't say whether or not Marlon's result of creating a $150,000 cash cow is duplicatable, but I can vouch for the quality of the information in the book.

If you're selling your own infoproducts, whether original stuff, reseller rights or PLR products, Ockham's Razor Income System will help you improve your sales funnel, without a doubt. I highly recommend picking up a copy, something I don't do all that often.

And if you want to see what other people think, check out the Ockham's Razor post on Marlon's blog. There are lots of comments on there, and one of the things that impresses me about Marlon is he responds to darn near every one of them.