Unless you've been hiding under a rock the last few days, you've likely seen a bunch of promotions for Frank Kern's Mass Control product that's being released next week.

It looks like it's going to be a $1997 product so there's no doubt some good money in it for his affiliates.

Prepare yourself for an onslaught of emails promoting this one over the next week or so.

Personally, I'm considering this one. I don't often get caught up in these big launches anymore - I've spent far too much on them in the past after letting the hype get the better of me.

I'm looking at this one a little different however. From all the pre-launch stuff I've seen, it looks like it will fit into my plans for the year quite well (assuming it lives up to the hype so far).

And despite the fact that it doesn't prove the value of the product, I really enjoy Frank Kern's stuff. I almost always learn something, even in his free videos, and he's just crazy enough to be entertaining at the same time.

So the question is - is he using Mass Control to get me to like him or is he just being himself? And does it really matter anyway?

What do you think… Are you considering shelling out the $2000 for Mass Control or do you think it's just another big launch that's full of hype but little substance?

(If you haven't heard of Mass Control for some reason, just Google it - you'll find a ton of affiliate links to choose from.)