I was poking around on Facebook today and noticed this ad for foreclosure real estate in Las Vegas and Nevada. I'm in Las Vegas this week, so I figured it was targeting me because of the address of my internet connection, and being curious about just how bad the foreclosure situation is here, I clicked the ad.

What did I find? Not exactly the list of foreclosure prices I was expecting:

I found myself on one of those "Smiley" websites, where you can download a pile of these stupid little Smiley images. Along with the most annoying "Hello!" voice telling me to sign up.

I was so surprised that I thought there must have been something wrong with Facebook's ad serving so I went back and refreshed the page until I saw the same ad again. But same thing - back to the Smiley website.

I ran some Facebook ads not long ago to test it and there was a waiting period for them to check my ads before they went live. If they're letting this kind of stuff get through their approval process, that doesn't bode well for people who want to advertise without silly bait-and-switch tactics.

If Facebook users click ads and find something this completely unrelated - not to mention annoying - they're going to be less and less likely to click on those ads.

Say what you will about the Google Quality Score, the Google Slap, etc. from an advertisers point of view, but the standards that they've put into place mean the end-user is going to get something that truly is what they expect to get.

In the long run, that's going to be a good thing for any legitimate advertisers, and it's just going to mean ads are going to be more effective than ever on Google.