How many  methods do you use to get traffic to your website? There are probably lots that you're familiar with, and possibly using:

• Article marketing
• Social bookmarking
• SEO
• Pay per click
• Yahoo Answers
• Press releases
• Email marketing
• Banner ads

… and so on

Now let me ask you a more important question…

How many of the traffic generation techniques you're using are being used to their full potential? Are you doing absolutely everything you could be doing for each of them, or are you doing a little bit of this and a little bit of that, hoping they add up to something worthwhile?

It's easy to get spread too thin. Every day you probably get email from someone whose list you're on, excitedly telling you about the latest traffic-getting system they're using. If you're really lucky, they might even tell you what it is for free!

Well, let me share something I've learned… Even if you don't have to pay for the information, it's not free. Everything that takes you off track in some way is costing you, whether it's money out of your pocket or not.

Focusing on one traffic technique until you've mastered it is going to get you far more traffic in the long term. It might take a little longer to build up because you won't get the quick hits that some techniques can get, but in the long run you're going to understand the technique a lot better and you're going to get really, really good at it. And that's when the traffic is going to really count for something.

If you wanted to be a professional hockey player, would you learn to play every position on the team? Probably not - you wouldn't get very good at any of them. You'd know enough about each to get by, but you'd never be good enough to play at a professional level.

Same goes for traffic generation (or any other aspect of your internet business for that matter). If you try your hand at a whole bunch of them, you'll know enough to get a little bit of traffic, but you'll never become a master of the technique.

Focusing on a single task until you've mastered it before you move on to the next one is a much more successful strategy in the long run. And if you really want to succeed at this and earn the kind of money that can make a difference, the long run is where you should be focused.