About three weeks ago I posted about a viral video that I found on Youtube and promised a follow up to see how well the video fared after being mentioned in a widely-read Twitter feed.

On March 31, the video had the following stats:

Youtube views: 233,417
Youtube rating: 4 stars (1913 ratings)
Youtube favorites: 1829

And the website that the video promoted had no rank from Alexa.

As of today, April 20, the stats are:

Youtube views: 526,591
Youtube rating: 4 stars (2729 ratings)
Youtube favorites: 2800

The website the video is promoting (UMDBureau.com) now has an Alexa rank of 2,829,538.

The video was originally uploaded on March 15, so getting mentioned in Robert Scoble's Twitter feed doesn't seem to have had a significant effect. The views after the initial two weeks slightly more than doubled in the three weeks since it was mentioned.

The increase in Alexa rank seems to indicate an increase in traffic, but Alexa recently changed their algorithm for determining rank, so it's tough to say which is the reason for the improvement.

Regardless of how much traffic went to the video through being mentioned in a prominent feed, I'd say over half a million views in a little over a month is pretty darn good.

What do you think? Are these results worth the effort to create a viral video?